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Welcome to the History of ZOO G

50 Years of Excellence in Veterinary Distribution

From a consolidated family business in veterinary distribution, this is how "the Guidettis" have built a distribution system for animal pharmaceutical products that has been efficient and competitive over the generations.

Founded in the heart of the "Food Valley" in Reggio Emilia, ZOO G is a family business that has established itself as a point of reference in the distribution of pharmaceutical products intended for animals. Over the decades, the company has been able to adapt to the challenges of the market, creating an efficient and highly specialized distribution system.

In 1974, the Guidetti family's adventure in the world of veterinary pharmaceutical distribution began in Reggio Emilia. Here, we began to offer a complete assortment of products dedicated to animals, both for livestock and pets. As the years went by, the company grew and also specialized in nutrition and accessquality rhyme. It was not easy at the beginning to sell these products in a predominantly rural context, but with the change in farmers' habits and the improvement of livestock production techniques, the activity has become increasingly convenient. This led to the opening of other branches, which joined the main office in Reggio Emilia.


In addition to the members of the Guidetti family, who represent the soul of the company, there is also a team of highly qualified collaborators, including healthcare managers and specialized commercial technicians, who contribute to our success.


Over the years, the development of ZOO G has been gradual, adapting to customer needs. While wholesale sales in the livestock sector remained the main activity, the focus was on the sale of products intended for pets. A strong presence has been developed in the nutritional supplement sector, with particular attention to biosecurity, sanitation and prevention, all oriented towards animal welfare. The specialized warehouse, which extends over approximately 1000 m2 with pallet racks and cold rooms, is a fundamental part of the structure.


Our mission is to provide high-quality products and services that contribute to the well-being and health of animals. We are committed to supporting breeders, veterinarians and professional operators in the sector with innovative solutions and specialized consultancy. We want to be a reliable and trusted partner, contributing to the success of livestock activities through cutting-edge products and a service attentive to customer needs.


Our vision is to become a center of excellence in veterinary distribution, recognized nationally and internationally. We want to continue to grow, innovate and adapt to the changing dynamics of the industry, always providing the best products and services. Our ambition is to be a leader in nutritional supplementation, sanitization and the supply of products dedicated to animal welfare, while maintaining our connection with the family tradition that has made us what we are today.


From a small family-run business to a respected name in the veterinary industry, the story of ZOO G Veterinaria is a journey of passion, dedication and unwavering commitment to excellence. We are ready to continue this path, carrying forward our mission and realizing our vision with determination and team spirit.

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